Content Monetization in Cable TV for Video & Music Streaming Services
Content Monetization with Cable TV subscriptions has been very important for generating revenues for many media moguls like HBO, VIACOM, CBS, ABS, DISNEY, and many others. Disney, reported $18B in revenues in 2015 from Cable TV and Broadcast deals Therefore, Cable TV subscriber revenues still drive these media moguls balance sheets, whereas OTT or Application Streaming platforms are still falling
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