Podcast: Play in new window | Download | Embed
Subscribe to TECHEDTV RSS | More
Gil Eyal is a seasoned expert in technology and what he expects from startups presenting at Stardust Ventures. His email is gil at startusventures dot com.
Gil is an attorney by trade but after being part of a deal and getting an MBA moved to startups and ventures. Among his venture companies where Gal Gadot has been feature as an investors and promoter. Gil specializes in consumer applications and technologies.
Listen to our interview to learn more about him and Stardust Ventures.
Transcript
Edwin: Good evening, good morning, good afternoon. You guys are listening to the TECHEDTV podcasting series. In our show, we bring you the best in technologies, innovation, startups, FinTech, artificial intelligence, cloud computing, and the latest and greatest in technology worldwide. This show is brought to you by EGLA Communications at the EGLAVATOR in Boca Raton, Florida. Today we have a great guest, Gil Eyal, who is an expert in influencer marketing and has been in the industry for many years. Gil, how are you today?
Gil: I’m doing fantastic, Edwin. Thanks for having me on the show. It’s great to be here talking about influencer marketing and the exciting developments in the tech space.
Edwin: Absolutely, it’s a pleasure to have you. For our listeners, can you give a quick overview of what influencer marketing is and how you got started in this field?
Gil: Sure thing. Influencer marketing is all about leveraging individuals with a significant following on social media platforms to promote products, services, or brands. These influencers have built trust and credibility with their audience, making their endorsements highly effective. I got started about a decade ago when I noticed the shift in how people consume media. Social media was becoming a powerful tool, and I saw an opportunity to connect brands with these influential voices.
Edwin: That’s fascinating. So, you’ve been in this space for a while. What are some of the biggest changes you’ve seen in influencer marketing over the years?
Gil: Oh, where do I start? When I began, it was like the Wild West. Brands were just figuring out how to work with influencers, and there weren’t many tools to measure impact. Now, we have sophisticated platforms that track engagement, ROI, and audience demographics. Also, the rise of micro-influencers—people with smaller but highly engaged audiences—has been a game-changer. It’s not just about celebrity endorsements anymore; it’s about authenticity and niche communities.
Edwin: That makes a lot of sense. At the EGLAVATOR, we’re always interested in how tech intersects with marketing. What role does technology, like AI or data analytics, play in influencer marketing today?
Gil: Technology is the backbone of modern influencer marketing. AI helps us identify the right influencers by analyzing their audience data, engagement rates, and content relevance. Data analytics allows us to measure campaign performance in real-time, so brands can see what’s working and what’s not. For example, we use machine learning to predict which influencers will drive the best results for a specific campaign based on past performance and audience overlap.
Edwin: That’s impressive. So, it’s all about precision now. Gil, you’ve worked with some major brands. Can you share a success story that stands out?
Gil: Absolutely. One campaign that comes to mind is when we worked with a fitness brand to promote their new line of workout gear. We partnered with a mix of macro and micro-influencers who were fitness enthusiasts. By targeting their highly engaged audiences, we saw a 300% increase in website traffic and a significant boost in sales within the first month. The key was authenticity—the influencers genuinely loved the product, and their followers could tell.
Edwin: Wow, 300% is huge! What advice would you give to startups here at the EGLAVATOR who are looking to dip their toes into influencer marketing?
Gil: My biggest advice is to start small and focus on authenticity. Find influencers who align with your brand values and have an engaged audience, even if it’s not massive. Also, don’t just throw money at them—build relationships. Influencers are more likely to work with you if they feel a genuine connection to your mission. And finally, use data to guide your decisions but don’t lose sight of the human element.
Edwin: Great advice, Gil. Before we wrap up, what’s next for you and influencer marketing? Any trends we should watch out for?
Gil: The future is exciting. We’re seeing a rise in AI-driven content creation, where influencers can use tools to create more personalized content at scale. Also, video content, especially short-form like TikTok and Reels, is dominating. And I think we’ll see more integration of influencer marketing with e-commerce, like shoppable posts and live-stream shopping. It’s all about making the consumer journey seamless.
Edwin: That’s a great note to end on. Gil Eyal, thank you so much for joining us on TECHEDTV. It’s been a pleasure, and I’m sure our listeners learned a ton about influencer marketing.
Gil: Thanks, Edwin. It’s been a blast. Keep up the great work at the EGLAVATOR!